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Shock Top Wheat IPA to join Anheuser-Busch’s fast-rising brand family

(St. Louis, MO) – What beer meets at the vertex of two unstoppable trends?


Shock Top Wheat IPA.

Shock Top Brewing Co. announces a new, full-time addition to its family of unfiltered wheat ales that brings a unique flavor to the craft beer category.

Shock Top Wheat IPA (WIPA) is not a traditional beer. It’s a unique hybrid that brings the refreshment and smoothness of a wheat beer and marries it with the crisp hop bitterness of an IPA. The result is a beer like no other.

Up over +129% for the year, the Shock Top brand family is growing fast.* Additionally, highend craft total is +21% and total IPAs are +49%.

That makes WIPA the perfect beer to satisfy consumers’ thirst for variety in the wheat beer category.

The documents note that there will be a new taphandle design and that the beer will be available in 6-packs and on draft (1/2 barrels and 1/6 barrels).

(courtesy of beernews.org)

Shock Top IPA will be available everywhere Virginia Eagle products are sold.  For more information on this release date and many more daily updates, “Follow” us on Twitter or “Like” us on Facebook.


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