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  • Available throughout VA January 2012

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  • Shocking NEW IPA

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Labatt – Good Things Brewing

Labatt Breweries of Canada has been shaped by more than 160 years of brewing excellence. Throughout the company’s history, Labatt has never lost sight of the fact that it is in business to exceed the expectations of its customers. From Newfoundland to British Columbia, 3,200 employees come to work every day dedicated to exactly this objective.

In 1847, the company’s first brewery produced close to one thousand bottles of beer a year. Today, Labatt is a proud member of AB InBev and makes about 60 local and world-renowned beers available to customers across Canada. Much has changed at Labatt since its founding, but one thing remains the same — our commitment to brewing great beer.

Labatt Blue is the best-selling Canadian beer in the world and the No. 1 Canadian beer sold in the U.S. Introduced in 1951, fans of the Winnipeg Blue Bombers football team nicknamed the beer “Blue” for the color of its label and it stuck. Labatt Blue offers a clean, refreshing taste, light color, slight hop aroma, good balance, fruity character and a slightly sweet taste. Fondly referred to as the Good Stuff by its loyal fans, Labatt Blue is imported daily from Canada.

Labatt Blue Light is scientifically proven to turn good times into better times.* The mere presence of this crisp, clean, and refreshing beer has the power to transform a painfully mediocre night into a rockin’ good time. How? We’re not quite sure. It could be the hops. It could be the yeast. It could be the 20 megatons of rocket sauce we pack into every bottle.** All we know is that since it was created in 1983, good times have just gotten better.

* It’s true. A study was conducted in 2010 by the University of Awesome.

** 20 megatons of rocket sauce is a metaphor for comprehensive selection of fine ingredients.

Blue Light Lime is a premium light beer that perfectly balances the high quality of Blue Light with the refreshing flavor of 100% natural lime. New and refreshing in 2010, Blue Light Lime has been providing an easy to drink, super refreshing experience ever since. Big Summer beach parties, evenings on the patio and Sunday barbecues are all a lot cooler and more refreshing with Blue Light Lime.

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