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Bud Light – Make It Platinum This Spring

Anheuser-Busch InBev said that it plans to add another brand to its light beer stable: Bud Light Platinum.

While few details were available, it appears to be a higher-alcohol version of A-B InBev’s best-selling product, with a blue and white label that echoes the original. Paperwork filed last month with federal alcohol regulators said Platinum will contain 6 percent alcohol by volume, compared with 4.2 percent in standard Bud Light. It’ll start hitting shelves in January.

The beer is the latest in a line of “innovations,” for Bud Light, chief executive Carlos Brito told analysts Wednesday. It comes on the heels of Bud Light Lime, in 2008, and Bud Light Golden Wheat, in 2009. The wheat beer, in particular, was a bid by the company to establish a toehold in the growing craft beer segment of the market, and some industry-watchers think Platinum may wind up filling a similar role.

Company spokespeople declined requests to discuss their expectations for the beer, but in a statement said Platinum “appeals to a key group of beer drinkers and expands consumer occasions.”

(courtesy of stltoday.com)


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